Friday, May 30, 2014

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Kalpitiya, A spit of land two hours north of Colombo that boasts one of Sri Lanka’s least developed stretches of coastline, is flanked by the Indian Ocean on the west and the emerald green Puttalam Lagoon on the east.
Now, before large resort developments at the peninsula’s tip come to fruition, is the time to visit. Base yourself at Alankuda Beach, which from November through April is the launching point for dolphin and sperm whale watching expeditions; May brings wind and kite surfing. Dry land diversions include a 17th – century Dutch fort and the Shrine of St. Anne, Sri Lanka’s oldest, as well as leopard, sloth bear and elephant spotting at nearby Wilpattu National Park.
Find More Information:

 Read More:- http://www.srilanka.travel/index.php?route=event/travelnews&news=143
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Sri Lanka Tourism participates for the 29th Korea World Travel Fair 2014 (KOTFA 2014) held from 29th May to 1st June 2014 in Seoul.

KOTFA is the leading Travel Fair organized by the Korean World Travel Fair Committee, that is being held annually in Korea having participation of more than 500 travel related organizations from over 60 countries (KOTFA 2013 Report) and the only travel fair being held in Seoul, Hosted by the Korean Tourism Association.
KOTFA has been identified as a proper plat form to exhibit Sri Lanka in Korean market as SLTPB participates annually together with trade participants.
Korea has been identified as one of the most prospective potential markets considering the tourism arrivals to Sri Lanka. Adequate marketing campaigns and promotional activities carried out in order to maintain the continuous improvements of the arrival numbers from Korea, to attract high spending Korean tourist and also to make the Koreans aware about the attractions of Sri Lanka.
This year there are 11 travel companies participating from Sri Lanka for KOTFA 2014 :
Sri Lanka Booth Number A-109

Read More:- http://www.srilanka.travel/index.php?route=event/meetus

Tuesday, May 27, 2014

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Marking the birth of Buddhism in Sri Lanka, Poson poya day is much celebrated event and dates back in 3rd Century BC when king Devanampiyatissa was converted to Buddhism by Arahat Maha Mahinda, the son of King Asoka, the Emperor of India, after which Buddhism was declared the State religion.
The entire country celebrates this significant milestone, but it all culminates at Mihintale, known as the cradle of Buddhism in Sri Lanka, for it is believed to be there that the conversion took place. In fact it is in the Ambasthale Dagoba, the temple in Mihintale, accessible by 1840 steps, that it is in believed that the historic encounter took place.
On Poson poya day, many devotees make their way to temple to spend reflective hours in meditation while there are also several sil campaigns, Dan Sal, Poson devotional songs and pandols among others. 
Mihinthalaya

Mihinthalaya

Mihinthalaya

Tuesday, May 20, 2014

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The International Processed Food, Beverage, Packaging and Agricultural Exhibition is to be held at Sirimavo Bandaranaike Memorial Exhibition Center on August 22nd, 23rd, and 24th, 2014.Showcasing nearly 1000 new products and services of 300 companies from nearly twenty countries, the exposition will include stakeholders from Agriculture, Poultry, Livestock and food trades.


Read More:- http://www.srilanka.travel/index.php?route=event/upcoming&event=108


Tuesday, May 13, 2014

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Facts and Figures

Sri Lanka, an island in the Indian Ocean is located to the South of the Indian subcontinent. It lies between 5 55’ and 9 55’ North of the equator and between the Eastern longitudes 79 42’ and 81 52. The total land area is 65,610 sq km and is astonishingly varied. A length of 445 km and breadth of 225 km encompasses beautiful tropical beaches, verdant vegetation, ancient monuments and a thousand delights to please all tastes. The relief features of the island consist of a mountainous mass somewhat south of the centre, with height exceeding 2,500 meters, surrounded by broad plains. Palm fringed beaches surround the island and the sea temperature rarely fall below 27 C.

The Land

Sri Lanka lies 10 degrees North of the Equator and South East of India, separated from it by the Gulf of Mannar, Palk’s Bay and Palk Strait, which at its narrowest point, Rameswaram in India and the Jaffna Peninsula, is less than 80 km wide. The sea crossing between Rameswaram in India, and Mannar Island, off the North-West coast of Sri Lanka, is only around 32km.
There is evidence of a natural land bridge connecting Sri Lanka with India at this point, and indeed this vanished causeway, only a few meters below sea level, is still known as Adam’s Bridge. This close proximity to the subcontinent has meant that Sri Lanka’s history and ecology have always been exposed to strong influences from its larger neighbour.

Climate and Seasons

Sri Lanka ClimateOnly 640km North of the equator, Sri Lanka’s tropical climate shows little seasonal variation in temperature. Around the coasts, temperatures hover between 26 C and 28 C, with a mean temperature in the capital of 27.5C inland, however, average temperatures are very much cooler. From May to September, the South-West monsoon deposits heavy rain on the South-West coasts, from Colombo to Galle, and also raise heavy seas which make swimming and diving unattractive. The worst intensity of the monsoon is from November to February, but this will have little impact on most visitors, as the main resort areas and visitor attractions are concentrated in the South and the central hills. Local thunderstorms can occur at any time of year, and while these are often intense they do not usually last more than a few hours.
In the lowlands the climate is typically tropical with an average temperature of 27 C in Colombo. In the higher elevations it can be quite cool with temperatures going down to 16 C at an altitude of nearly 2,000 meters. Bright, sunny warm days are the rule and are common even during the height of the monsoon - climatically Sri Lanka has no off season. The South-West monsoon brings rain mainly from May to July to the Western, Southern and Central regions of the island, while the North-East monsoon rain occurs in the Northern and Eastern regions in December and January.

Temperature Chart in Celsius

       
Colombo302230242922
Kandy311729212818
Nuwara Eliya211418161815
Trincomalee322433253323

Government and Economy

Sri Lanka Coat of Armour
Declared a republic in 1972, 14 years after independence, Sri Lanka has opted to stay within the British Commonwealth and maintains close links with Britain and with other Commonwealth member countries, especially those in Asia. The president, the prime minister and the single-house parliament are elected for a six-year term. With the power to dissolve parliament and appoint or dismiss cabinet ministers and the prime minister, the president is the real head of state, not merely a ceremonial leader.



Language

Language has been a contentious issue in Sri Lanka. In the 1970s, Sinhalese demagogues promoted efforts to make Sinhala - the language of the Sinhalese majority - the sole language of education, administration and government. This was perceived by the Tamil minority as a deliberate move to keep Tamils out of government and exclude them from further education, and was a major cause of the discontent that eventually erupted into inter-communal violence. Subsequently, a compromise was reached in an attempt to satisfy both the disgruntled Tamil community and hard-line Sinhalese nationalists. Tamil and Sinhala are ranked equally as “national” languages. Tamil which is also the largest language group in Southern India and the main language of Tamil Nadu, the Indian state closest to Sri Lanka - is the mother tongue of about 20 percent of the population in total, including both northern and hill-country ‘Indian’ Tamil communities, while Sinhala is the first language of the Sinhalese majority.
Meanwhile, English is still almost universally spoken by educated people of all communities, and is the language with which Sri Lanka communicates with the outside world. Despite being the language of the former colonial power, English is also politically neutral. Most of the people you are likely to encounter in shops, hotels, restaurants and when travelling on public transport are likely to speak enough English for you to get by. Taxi drivers usually speak some English, and bus and railway personnel are usually quite fluent. Out in the country side, English may be less widely spoken, though it is rare to find yourself completely unable to communicate.

The Arts

Sri Lankan Art
Sri Lankan visual arts, architecture, literature, music and dance, all bear the stamp of the country’s centuries-old Buddhist culture. Poetry, as well as music and dance, were almost entirely ceremonial and devotional until well after the fall of the Kandyan Kingdom to the British, but by the mid-19th century Sri Lanka was being opened up to outside cultural influences by the advent of the printing press. However, a strongly conservative Buddhist tradition has not provided fierce political repression which followed the leftist revolts of 1971 and 1987-88 and the ethnic troubles of the 1980s and 1990s have also made it hard for writers to write freely. That said Sri Lanka has its share of home-grown literary talent. Probably the best known of its authors is Michael Ondaatje, author of the acclaimed novel, the English Patient, which is also a popular screen picture.

Music and Dancing

Sri Lanka Dance and Music
Music and Dancing in Sri Lanka are still closely tied up with religious ritual. Kandy or ‘high country’ dance has evolved from village dances performed by the complex rhythms of several drummers who use a percussion instrument called the ‘gatabere’ – a wooden drum with leather heads of monkey skin at one end and cow-hide at the other, which make contrasting tones.
Dancers, usually women, go through a routine of sinuous pose and flowing arm movements. ‘Low Country’ or ‘devil-mask’ dancing is also accompanied by drummers, who use a special ‘demon drum’ to enhance the steps and movements of dancers wearing the grotesque masks which represent the 18 demons of disease. These dances were and sometimes still are performed with the intention of persuading the demon to leave the afflicted person.

Art and Architecture

Sri Lankan Art and Architecture
The most prominent examples of Sri Lanka’s Buddhist influenced architectural heritage are at the dagobas which can be seen from one end of the country to the other. In the shape of a dome, the dagoba, usually painted white, often enshrines a relic of the Buddha, such as a hair or a tooth, and is usually massively constructed of brick covered with a coat of plaster. The pan tiled roofs and verandahs which grace many older buildings are the legacy of the Portuguese and Dutch. Galle has many fine old Dutch buildings, while in Kandy and Nuwara Eliya there are many surviving buildings from the British colonial era which would not look out of place in an English country town.
Statues of the Buddha are features of ancient temple sites, where they are often carved from the living rock of basalt crags and crafts. The Buddha may be represented standing, reclining or sitting in meditation. Frescoes like those at Sigiriya may display beautiful women, temple dancers or deities.

Sport and Recreation

Sri Lanka Sports
Sri Lankans have triumphed internationally at athletics, among them, 2000 Olympic Games Bronze medallist sprinter Susanthika Jayasinghe and others, including Sriyani Kulawansa and Sugath Tillekaratne. But it is Cricket that is the first and true love of all Sri Lankan sport fans. When Sri Lanka, led by Arjuna Ranatunga, trounced the giants of world cricket to win the 1996 Wills Trophy in one-day internationals, there was dancing in the streets. When Sri Lanka’s team is playing in major international events the whole island is watching or listening. Players are major stars, and probably the most popular public figures in the country. Any patch of relatively flat wasteland or village square is likely to have its complement of small boys playing an improvised game and no matter how crude or aged the equipment, the players will be as deadly serious as any World Cup final team. If you are a cricket fan, you may want to watch a game at the Kettarama Stadium in North Colombo or at Asgiriya, in Kandy, where cricket is played from January to April.
Sri Lanka also abounds in water sports, with some excellent scuba diving excursions offered by qualified dive shops.


Gemstones and Rivers

Geologically, Sri Lanka is composed of gneiss, schist, granite, quartzite and crystalline limestone-an agglomerative, quartzite rich gemstone deposits, washed by streams and rivers from the central highlands in to lowland valleys. For more than 2000 years Sri Lanka has been a noted producer of rubies, sapphires, and semiprecious stones such as amethyst, alexandrite and topaz. From a coastal plain, the island rises to an area of South-Central highlands, which reach their highest point at Pidurutalagala (2524m/ 8281ft. Two major rivers flow out of the highlands - the Mahaweli, which flows North-East to reach the Indian Ocean near Trincomalee, and the Walawe, which joins the ocean near Hambantota on the South coast. A third, the Aruvi, flows out of the Northern fringes of the highlands and the dry zone which surrounds them, emptying into Palk Bay on the Northwest coast.

Harbors and Beaches

Sri Lanka’s natural harbours have made the island a magnet for mariners throughout its history, from the legendary Sindbad the Sailor to the Portuguese navigator Vasco de Gama and the others who followed in search of the untold wealth of the fabled Orient. Modern visitors are as likely to be drawn by some 1600km of sandy beaches, warm Indian Ocean waters and coral reefs.






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Recent excavations show that even during the Neolithic Age, there were food gatherers and rice cultivators in Sri Lanka. Very little is known of this period; documented history began with the arrival of the Aryans from North India. The Aryans introduced the use of iron and an advanced form of agriculture and irrigation. They also introduced the art of government. Of the Aryan settlements, Anuradhapura grew in to a powerful kingdom under the rule of King Pandukabhaya. According to traditional history he is accepted as the founder of Anuradhapura.
During the reign of King Devanampiya Tissa, a descendant of Pandukabhaya, Buddhism was introduced in 247 B.C. by Arahat Mahinda, the son of Emperor Asoka of India. This is the most important event in Sri Lankan history as it set the country on the road to cultural greatness. As a new civilization flourished Sri Lanka became rich and prosperous.
In the mid 2nd century B.C. a large part of north Sri Lanka came under the rule of an invader from South India. From the beginning of the Christian era and up to the end of the 4th century A.D. Sri Lanka was governed by an unbroken dynasty called Lambakarna, which paid great attention to the development of irrigation. A great king of this dynasty, Mahasen started the construction of large ‘tanks’ or irrigation reservoirs. Another great ‘tank’ builder was Dhatusena, who was put to death by his son Kasyapa who made Sigiriya a royal city with his fortress capital on the summit of the rock.
As a result of invasions from South India the Kingdom of Anuradhapura fell by the end of the 10th century A.D. Vijayabahu (I) repulsed the attack and established his capital at Polonnaruwa in the 11th century A.D. Other great kings of Polonnaruwa were Parakramabahu the Great and Nissanka Malla both of whom adorned the city with numerous buildings of architectural beauty.
Invasion was intermittent and the capital was moved constantly until the Portuguese arrived in 1505, when the chief city was established at Kotte, in the Western lowlands. The Portuguese came to trade in spices but stayed to rule until 1656 in the coastal regions, as did the Dutch thereafter. The Dutch rule lasted from 1656 to 1796, in which year they were displaced by the British. During this period the highland Kingdom, with its capital in Kandy, retained its independence despite repeated assaults by foreign powers who ruled the rest of the country. In 1815 the whole island came under British power when the last Sinhalese King Keerthi Sri Wickrama Rajasinghe was captured. Modern communications, Western medical services, education in English, as well as the plantation industry developed during the British rule. By a process of peaceful, constitutional evolution, Sri Lanka won back her independence in 1948 and is now a sovereign republic, with membership in the Commonwealth of Nations and the United Nations Organization.

Monday, May 12, 2014

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Despite its fame as a resplendent island and a leading tourist destination, the secret of Sri Lanka’s attraction lies with its people. The spice addicted, cricket crazy and tea drinking people of Sri Lanka are famed for big smiles and a bigger heart. With a culture enriched with three thousand years of knowledge, Buddhism and many a colonial traditions, the Sri Lankan society is a potpourri of religions and races different yet similar in many a ways.

The Sri Lankans all love their food spicy and their tea light; an unavoidable for a country, which produces the world’s best spices and tea. Introduced to the country in the 19th century by colonial British Ceylon tea is the best tea in the world while Sri Lanka has also been known for its high quality spices since time immemorial.
In Sri Lanka, cricket is the ultimate passion which draws all the Sri Lankans together irrespective of caste, race and creed.
Other than tea and cricket, gems especially blue sapphires is synonymous with Sri Lanka. Country’s gem industry has a long, colourful history. Known also as ‘Rathnadeepa’ or the land of gems Sri Lanka had been producing brilliant blue Sapphire and red rubies among many other. Along with gems, Sri Lanka had been exporting fine crafted ivory to many royal courts of Europe. Many dainty treasures carved by local artists in ivory are found in the museum in Europe standing witness to the local skills, which is still found after being handed over father to son. 



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With a population composed with many a races and religions, Sri Lanka is never short of festivals and celebrations. Every month brings a celebration either religious or cultural importance, making Sri Lanka one of the countries with highest number of celebrations and holidays. 

The Sinhala-Tamil New year festival in April is the most important cultural festival in the country. The festival marks the beginning of the New Year and the end of harvesting season. A lengthy holiday and a table full of oily traditional delicacies like kokis, makes the New Year festival one of the long awaited festivals in the country.
The May full moon poya day or Vesak is the most important religious celebration in Sri Lanka, where Buddhists celebrate the nativity, enlightenment and passing away of Lord Buddha with many celebrations. Sri Lankans of every religion crowd the roads to enjoy Vesak decorations including pandals and lanterns and many a makeshift alm houses that line the roads offering every food item from beverages, dessert to main meals.
In August are the Esala festivals in Kandy and Kataragama. The Kataragama Esala Festival is a multi-religious festival where devotes use fire walking and extreme self-penance to shows their piety to Lord Kataragama. The Kandy Esala Perahera or the Dalanda Perahera is the largest cultural parade in the world and showcases the best of Sri Lankan dancing and music and the best of the domesticated tuskers in the country.



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Sri Lanka is filled with romantic landscapes, governed by rising mountains, lush forests, ocean like tanks and gushing waterfalls, that it was considered the lost paradise by many a globe trotters, who fell upon the country. The golden beaches of the country had been praised for their picture postcard views since eternity. The dusk and dawn and many human activities connected to these times of the day creates a vibrant picture along the coasts of Sri Lanka.
The central highlands of the island are filled with pictures of stirring mountains carpeted with lush green tea gardens, roaring waterfalls mingling with the clouds and landscapes shimmering in sunlight and disappearing under the rising mist. Travelling towards the top of the country to the North Central Valley of the Kings, mountains covered with lush tropical forests disappears under the glare of the sun giving way to acres of light green carpets of paddy dotted with towering ancient white stupas and fed with oceans like reservoirs locally known as wewa.  Giant statues of Lord Buddha rises above the forest line while ancient palaces stand abandoned to the forest, waiting for a master, who long departed from life.
Travelling further north the landscape changes drastically, North of Sri Lanka is a world apart from the rest of country. Colorful Hindu temples replace the white pagodas while sari clad damsels roam the streets on bicycles.
On the western coasts of the country is Colombo, a capital city of the island, which displays a rich colonial heritage. A potpourri of races, religions and cultures, Colombo parades the best and worst the country has to offer.  


 
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Sri Lanka had continued to inspire and heal many who travelled to its shores ever since its existence was known to the world. Many who set foot on the island had considered it a part of a divine existence, Sri Lanka still continues to wrap its charm around its visitors, capturing their imagination with sights, sounds and flavors. Sri Lankan cuisines are a hidden treat to many while Ayurveda and meditation continues to heal the bodies and minds worn out with the cares of life. 

The country’s native healing system, Ayurveda has been perfected over more than five thousand years. Based on herbs and diet, it was region’s only treatment method until the introduction of Western Medication in the 19th Century.
Meditation plays a large role in maintaining a perfect mental health. Buddhist meditation mainly deals with right mindfulness, right concentration and right view, three of the Noble eightfold path.
Although it would not heal your body or mind and uplift your senses to a godly realm, shopping therapy is bound to provide you with a temporary bliss and Sri Lanka provide excellent opportunity to immerse in shopping choosing between brilliant jewels and jewelry, finely carved wood, pottery and metal ware, porcelain, batik, spices and tea.
The craftsman ship of the country’s jewelers, weavers, woodworkers and ivory carvers had amazed the world for the last three thousand years ever since their creations were exported to many a corner of the civilized word.



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Despite its small size Sri Lanka boasts of one of the highest rates of biological endemism in the world whether in plants or animals and is included among the top five biodiversity hotspots in the world. Of the ninety-one species of mammals found in Sri Lanka Asian elephants, sloth bear, leopards, sambar and wild buffaloes engages the majority of the attention of wildlife enthusiast. Yet the rarest mammals of Sri Lanka are the red slender Loris, Toque Macaque, and Purple-faced Langur, who according to IUCN clarifications are endangered due to habitat loss. 

Meanwhile the ocean around Sri Lanka is home to large families of cetaceans including the mighty blue whales, sperm whales and lively dolphins. Altogether 26 species of cetaceans rule the waters surrounding the country, making it one of the best locations for whale and dolphin watching.  
Despite the mighty elephants and rare amphibians found in the country birds are the glory of the Sri Lanka’s wildlife. Boasting nearly 433 bird species of which 233 are resident Sri Lanka holds 20 endemic species while another 80 species have developed distinct Sri Lankan races, compared to their cousins in Indian mainland.
Although less celebrated, Sri Lanka has one of the richest diversity of amphibians in the world, containing over 106 species of amphibians of over 90 of which are endemic. The country has long claimed to have the highest amphibian species density in the world with a high concentration in the Sinharaja rainforest.




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With varying climates and Geography packed into a small island Sri Lanka offers a range of adventures from the top of the mountains to the depths of the oceans. 

Other than taking a dip in the oceans or snorkelling, scuba diving and surfing are the most popular beach sports in the country. Scuba diving has long history in the country. Today the oceans filled with coral gardens, multitude of exotic fishes and ancient wrecks Sri Lanka offers one of the best diving experiences in the world. Although comparatively new to the country surfing too has made its mark in the Southern and Eastern coasts of the island for the last twenty five years. The sea around Sri Lanka is also one of the most challenging marine game fishing locations while white water rafting, Kayaking and canoeing are some of the relatively new water sports practiced in the country.
With multitude of roads winding through expanding mountains, lush green forests, paddy fields, parks and sleepy villages, Sri Lanka also offers many opportunities to keen hikers and trekkers. Trail blazing through the tracks and paths on horse or elephant back too is a novel experience introduced recently.
Experience the thrills of crumbling rocks beneath the feet, head spinning heights and the earth expanding beneath when conquering many mountains of Sri Lanka or take over waterfall climbing with exciting climbs like the rock face of Bambarakanda waterfall, the tallest in the country.
With many an adventures packed within few miles of each other Sri Lanka is an adventure itself waiting to happen.



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With a history expanding over 3000years, Sri Lanka holds some of world’s ancient cities including Anuradhapura, Polonnaruwa and Digamadulla; their once glorious townships, palaces, temples, monasteries, hospitals and theaters intricately carved and modeled out of stone lay and abandoned and forgotten with time amidst the soaring jungles.

Of all the ancient cities of Lanka, the most famed and most exquisite is the Kingdom of Anuradhapura. Sri Lanka’s third and the longest serving capital and one of the oldest continuously inhabited cities in the world is also one of the most sacred cities of World Buddhists. It was the capital of Sri Lanka from the Fourth Century BC up to the turn of the eleventh Century and was one of the most stable and durable centers of political power and urban life in South Asia.
Sigiriya, a fifth century AD fortress and a water garden displays some of the most futuristic elements of landscaping and some of the oldest murals recorded in the country.
Polonnaruwa, the second most ancient kingdom of the country boasts of Irrigation systems that are far superior to those of the and they still provide irrigation water to the farmers in and around Polonnaruwa.Digamadulla, the Eastern kingdom of Sri Lanka was the agricultural and spiritual capital of the country during the Anuradhapura kingdom.
Sri Lanka’s last kingdom the Kingdome of Kandy is a testament to the Sri Lankan’s ability to pick up and rise from ashes. After being burned and ravaged more than thrice by the invading Portuguese the Kandyan Kingdom still holds beautifully carved and built houses, palaces and temple preserved for nearly 500 years.






Friday, May 9, 2014

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With nearly 1600 km of of palm fringed Coastline baked to perfection surrounding the country Sri Lanka is the ideal destination for beach bums worldwide.May it be windsurfing, kayaking, yachting, water skiing, scuba diving or jut lazing around for the perfect tan, Sri Lanka offers it all.

The two monsoon winds providing rain to the two corners of the country at various periods, makes Sri Lanka’s beach holiday a year round prospect. The north east winds make the south western coast sunny and the sea calm from November to March. The South West winds make the East Coast waters quiet with the constant sun shine happily in agreement. 
The best of the Southern beaches include Tangalla, Beruwala, Mirissa, Bentota and Unawatuna with varying options including chic boutique hotels, glowing coral reefs, gentle sandbars and undiscovered corners of paradise.
Although Sri Lanka’s southern beaches has been long discovered by the international traveller the east coast is yet to be fully discovered. The most known among the Eastern beaches is the Arugam Bay, the high church of surfing enthusiasts’ in the region. Once a mere rumour, Uppuveli beach is also open to the sun seekers after a three decade long civil war.
On the Western corner of the country to the north of Colombo is the Negambo lagoon. Its beaches, an old favourite with local and foreign visitors and lagoon famed for lobster harvesting. Despite having a ring of sandy beaches surrounding the country, Galle Face Green, a half a kilometre stretch between Galle Road and Indian Ocean is the playground of the Colombians.



Wednesday, May 7, 2014

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World Conference on Youth 2014 will take place from 6th to 10th May, 2014 at BMICH in Colombo with the participation of nearly 1500 young citizens representing all the nations, countries and backgrounds of the world. Held under the theme 'mainstreaming Youth in the Post-2015 Development Agenda' the conference seeks to create an platform that enables young people to review the progress on the achievement of the Millennium Development Goals.

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Organized by The International Institute of Knowledge Management, the International Conference of Digital Marketing is to be held at the Galadari Hotel, Colombo on 03rd and 04th June 2014. The conference seeks to involve researchers, scholars and professionals examining theories, strategies, challenges, and future trends of Digital Marketing.